Sr Portfolio Marketing Specialist
Core
Develop and execute strategic marketing programs to drive awareness, engagement, pipeline growth, and sales enablement for healthcare IT solutions.
Role type
Senior B2B portfolio marketing specialist
Builds
Integrated marketing campaigns, sales collateral, digital content, and go-to-market strategies
Domain
Healthcare IT / B2B SaaS
Deliverable
product features
Required skills
B2B marketing strategy, integrated campaign management, sales enablement, content strategy, demand generation, project management, data analysis, market positioning
Preferred skills
Healthcare IT domain experience, senior specialist leadership
Technologies
MS Office Suite (PowerPoint, Word, Excel, Teams)
Responsibilities
Develop strategic marketing plans and campaigns, partner with Sales to align messaging, create and manage marketing assets, execute cross-functional initiatives, track and report campaign performance metrics, provide strategic recommendations based on market trends
Seniority
Senior, hands-on IC