Multi Channel Marketing Manager
Core
Oversee end-to-end operation and promotion of core pharmaceutical products on B2C platforms (JD Health, Ali Health), lead digital innovation and channel expansion, and develop strategies for out-of-hospital channels including retail pharmacy.
Role type
Multi-channel marketing manager (pharmaceutical e-commerce)
Builds
Pharmaceutical B2C platform operations, digital patient engagement content, out-of-hospital retail pharmacy strategies
Domain
Healthcare / Pharmaceutical / E-commerce
Deliverable
product features
Required skills
Pharmaceutical e-commerce operations, digital omni-channel marketing, strategic analysis, solution design, data analysis, cross-team collaboration, market assessment, lifecycle-based channel strategy, compliance governance
Preferred skills
Experience in foreign pharmaceutical companies, team leadership, coaching, communication, team management
Technologies
JD Health, Ali Health, Xiaohongshu, WeChat
Responsibilities
Oversee end-to-end operation and promotion of core products on pharmaceutical B2C platforms, develop online operation strategies and execute key campaigns, manage daily platform routines including product listing and compliance governance, lead digital innovation promotion and online channel expansion, launch diverse digital initiatives for patient engagement, conduct market assessment and strategic planning for out-of-hospital channels
Seniority
Mid-Senior, hands-on IC with potential for leadership
