Digital Marketeer
Core
Drive digital success for ROCKWOOL Benelux by translating commercial goals into digital activities, optimizing online visibility, lead generation, and conversion.
Role type
Digital Marketer (B2B)
Builds
Digital campaigns, website content, social media content, and automated email flows for the construction/insulation industry.
Domain
Construction / Insulation / B2B Marketing
Deliverable
product features
Required skills
SEO/SEM, Social Media Management, Marketing Automation, CRM management, Performance Analytics, Project Management, Content Strategy, Google Ads, Marketo, Salesforce/Microsoft Dynamics
Preferred skills
International experience, AI trends affinity, French language skills
Technologies
Marketo, HubSpot, Google Ads, Salesforce, Microsoft Dynamics, LinkedIn, Meta
Responsibilities
Optimize website content and performance (SEO/GEO), execute paid and organic social media campaigns, manage automated email flows and CRM integration, run large-scale digital campaigns, analyze performance data and reporting, coordinate external agencies and partners.
Seniority
Mid-level (3-5 years experience)