MARKETING EXECUTIVE
Core
Supports planning and execution of marketing activities to strengthen ROCKWOOL's brand, customer engagement, and business growth in Malaysia and regional markets.
Role type
Marketing Executive
Builds
Integrated campaigns, events, digital content, market communications, and lead-generation activities
Domain
Construction materials / Building insulation / B2B
Deliverable
product features
Required skills
Campaign coordination, Event management, Content creation, Market research, Vendor management, Data analysis, Project management, Cross-functional collaboration
Preferred skills
CRM/Marketing automation, Basic graphic design, Sustainability/ESG communications, Industry association engagement
Technologies
Microsoft Office (PowerPoint, Excel, Word), Canva, Adobe applications, Social media platforms, CMS
Responsibilities
Develop and execute annual marketing plans; Coordinate campaigns, events, seminars, and exhibitions; Create and manage digital and print marketing content; Monitor market trends and competitor activities; Maintain marketing databases and performance reports; Coordinate external agencies and vendors; Support product launches and new-market initiatives.
Seniority
Mid-level, hands-on IC
