Marketing Manager
Core
Lead and develop Rockpanel's MarCom network across European markets, ensuring strategy translates into campaigns that create demand and generate sales leads.
Role type
Senior Marketing Manager (Regional)
Builds
Demand-generating campaigns and market guidance for stone wool façade solutions
Domain
Construction materials / Building solutions
Required skills
Strategic thinking, campaign management, team leadership, cross-market collaboration, technical translation, performance management, prioritization, influence without authority
Preferred skills
Experience with campaign rollout, localization, cross-market collaboration
Technologies
N/A
Responsibilities
Manage, coach, and develop local MarCom managers; Agree on marketing priorities and ensure strategy translates into campaigns; Connect local teams with global priorities and digital marketing; Ensure campaigns are rolled out consistently across markets; Identify and address barriers to effective execution; Connect technical functions with local teams and translate regulatory developments into market guidance; Give market input to the marketing strategy; Balance global brand consistency with local market relevance
Seniority
Senior, hands-on IC with people management
