Senior Digital Fundraising Strategist
Core
Planning and optimizing multi-channel digital fundraising campaigns to raise individual contributions for public media programming and special projects.
Role type
Senior Digital Fundraising Strategist
Builds
Digital fundraising campaigns (email, SMS, web) for GBH, CAI, and NEPM
Domain
Nonprofit / Public Media / Direct-Response Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital fundraising strategy, multi-channel campaign execution (email, SMS), project management, donor-centric copywriting, marketing automation, CRM management, A/B testing, segmentation & personalization, stakeholder coordination
Preferred skills
Experience in fast-paced agency or large matrixed organization, experience in nonprofit or public media environment
Technologies
Marketing automation platforms, CRM platforms, project management tools
Responsibilities
Develop and manage strategy for individual fundraising and stewardship campaigns; Lead hands-on execution of multi-channel campaigns; Write and edit donor-centric copy for emails, landing pages, and SMS; Create and manage testing roadmaps to optimize engagement and revenue; Monitor and report on campaign performance metrics; Design and execute targeted lifecycle automations
Seniority
Senior, hands-on IC