S&C Global Network - AI - Marketing Analytics (MMM)- Senior Manager
Core
Senior Manager leading Market Mix Modeling (MMM) and AI/ML initiatives to optimize promotional channels and budget allocation for clients.
Role type
Senior Manager, Marketing Analytics (MMM) & AI/ML
Builds
Production ML models, data pipelines, and scalable MMM architectures on cloud platforms.
Domain
Marketing Analytics, Econometrics, Cloud Infrastructure
Deliverable
production ML models | dashboards & analysis
Required skills
Market Mix Modeling (MMM), Non-linear optimization, Statistical/Probabilistic methods (SVM, Decision Trees, Clustering), Python (NumPy, Pandas, Scikit-learn), SQL, Cloud platforms (Azure, AWS, GCP), Machine Learning algorithms (Random Forest, Gradient Boosting, Neural Networks), Data migration, Econometric modeling
Preferred skills
MMM optimizer development, Backend engine integration, Mentoring large teams
Technologies
Python, NumPy, Pandas, Scikit-learn, Seaborn, Pycaret, Matplotlib, Azure, Snowflake, AWS, GCP, SQL, R, Spark, Excel, PowerPoint
Responsibilities
Define data requirements and business problems for modeling, clean and analyze data, develop and manage data pipelines, build and deploy AI/ML models, mentor teams of 10-15 people, manage client relationships and present insights
Seniority
Senior Manager, hands-on IC with team leadership