Retail & Fleet Marketing Controller
Core
Manage national Retail, LCV, and Fleet marketing advertising, digital campaigns, CRM, and finance offers for Nissan in the UK, while overseeing dealer network engagement and marketing portal operations.
Role type
Manager, B2B marketing controller
Builds
National marketing campaigns, dealer-facing marketing assets, and integrated Fleet CRM programs
Domain
Automotive retail and fleet marketing
Deliverable
product features
Required skills
B2B marketing, campaign management, dealer network management, CRM program delivery, budget management, content strategy, stakeholder collaboration, data analysis
Preferred skills
Automotive industry experience, agency management, digital marketing, UX optimization
Technologies
Nissan Marketing Portal (NMP), Excel, digital campaign tools
Responsibilities
Manage national Retail, LCV, and Fleet marketing advertising including digital campaigns and CRM; Lead quarterly tactical campaign processes and post-campaign analysis; Deliver an integrated Fleet CRM program; Own content strategy and maintenance for Nissan.co.uk Fleet Hub and LCV pages; Monitor and analyze dealer engagement and asset utilization; Prepare quarterly dealer webinars and marketing association meetings.
Seniority
Manager, hands-on IC