Product Marketing Sr. Specialist - NIBU
Core
Define and drive commercial strategy for Nissan's Passenger Vehicles portfolio (sedans and sports cars) from pre-launch to end-of-sales, analyzing market trends and competitive dynamics to maximize revenue.
Role type
Senior Product Marketing Specialist (Automotive)
Builds
Commercial strategies, product positioning, lifecycle plans, and launch execution for Nissan vehicles in Mexico.
Domain
Automotive industry, Passenger Vehicles
Deliverable
product features
Required skills
Commercial strategy development, pricing and incentive strategy, market analysis, product lifecycle management, launch execution, data-driven decision making, industry volume reporting, cross-functional coordination
Preferred skills
Advanced Excel, Power-BI, strategic planning, business planning
Technologies
Excel, Power-BI
Responsibilities
Develop pricing and incentive strategies; monitor KPIs like sales mix and gross margin; lead vehicle launch activities and product positioning; manage incentive payment processes; analyze market performance and competitive activity; automate industry reporting.
Seniority
Senior, hands-on IC