Director Marketing Europe (gn)
Core
Lead European marketing strategy execution, brand strengthening, and commercial growth enablement across markets for a unified insurance brand.
Role type
Senior leadership marketing director (Europe)
Builds
Scalable marketing campaigns, localized brand assets, and B2B/B2C engagement programs
Domain
Insurance / B2B and B2C marketing
Deliverable
product features
Required skills
Strategic planning, multi-country team leadership, digital marketing, CRM optimization, content strategy, broker engagement, budget management
Preferred skills
Data-driven decision making, innovation, cross-functional collaboration
Technologies
CRM platforms, digital marketing tools
Responsibilities
Define annual European marketing strategy, lead a team of 11-12 people, execute pan-European campaigns, manage B2B and B2C events, optimize digital and CRM channels, engage brokers and partners, own marketing budget
Seniority
Director, strategic leadership & team management