Marketing Coordinator, Grant Services Specialist II (NCS) - Baltimore City Health Department
Core
Strategize and deploy marketing tools to support innovative campaigns for the Baltimore City Health Department, strengthening its brand and services for internal and external audiences.
Role type
Marketing Coordinator
Builds
Marketing strategies, campaigns, and brand alignment for public health initiatives
Domain
Public Health / Government
Deliverable
product features
Required skills
Marketing strategy development, campaign management, content administration, event advertising coordination, social media strategy, data-driven reporting, project management, multi-channel marketing knowledge
Preferred skills
Knowledge of direct response vs. institutional marketing strategies, knowledge of key marketing metrics, research of emerging media platforms
Technologies
Facebook, Instagram, Twitter, LinkedIn
Responsibilities
Lead development and execution of marketing strategies for strategic initiatives; assist programs with planning and promotional activities; recommend strategies to improve marketing success; prepare reports on campaign effectiveness; collaborate on social media strategy; research new media platforms; participate in public health emergency response
Seniority
Individual Contributor
