Content Marketing Manager - Remote
Core
Owns the strategy, writing, and quality of B2B content marketing across formats including blogs, thought leadership, case studies, and scripts for podcasts/webinars, ensuring content is optimized for both human readers and AI/generative-engine discovery (GEO).
Role type
Senior B2B Content Marketing Manager
Builds
Blog posts, thought leadership, case studies, podcast/webinar scripts, repurposed pillar content, sales battlecards, and email nurture sequences.
Domain
B2B SaaS / Energy Efficiency
Required skills
B2B content strategy, long-form writing, content repurposing, SEO, GEO/AI-visibility practices, sales enablement content creation, editorial quality control, campaign calendar management.
Preferred skills
French language capability, utility/energy industry knowledge, experience with AI-assisted content production.
Technologies
Content management systems, marketing automation platforms, SEO/analytics tooling, AI writing assistants (e.g., Claude).
Responsibilities
Plan and write blog content, thought leadership, and case studies supporting demand-gen and ABM campaigns; Write scripts and outlines for podcasts, webinars, and short-form video; Systematically repurpose pillar content into multiple formats; Partner with sales stakeholders on account-specific content; Own editorial quality and consistency; Apply GEO best practices to all content; Maintain content calendar aligned to campaign priorities.
Seniority
Senior, hands-on IC