Digital Campaign Optimization Specialist
Core
Provide strategic support and expertise to scale the impact of digital marketing and maximize paid media to drive ARR through full funnel campaigns.
Role type
Digital Campaign Optimization Specialist
Builds
Full funnel paid media campaigns across search, digital ABM, and programmatic display
Domain
B2B Technology / Digital Marketing
Required skills
Paid media campaign management, Multi-touch attribution modeling, Conversion rate optimization, SEO strategy, Analytics tool usage, Agency-side service delivery, B2B technology marketing experience
Preferred skills
Agency-side experience, B2B technology company service experience
Technologies
Paid search, Programmatic display, Digital ABM, Re-targeting, Analytics tools, Internal reporting tools
Responsibilities
Inform digital marketing strategy for vertical and regional markets, Create long-term program plans to drive awareness and bookings, Execute and report on paid media campaigns, Inform data sources and audience targeting, Provide tactical feedback on optimization, Coordinate execution with delivery partners, Provide ongoing reporting on campaign success
Seniority
Mid-level, hands-on IC