Digital Campaign Optimization Specialist
Core
Provide strategic support and expertise to scale the impact of digital marketing and maximize paid media to drive ARR through full funnel campaigns.
Role type
Digital Campaign Optimization Specialist
Builds
Full funnel paid media campaigns driving awareness, leads, pipeline, and bookings
Domain
B2B Technology / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, multi-channel strategy (search, display, ABM, re-targeting), conversion rate optimization, SEO recommendations, data source management, audience targeting, offer and content strategy, analytics tool usage, multi-touch attribution modeling
Preferred skills
Agency-side experience, service delivery experience, B2B technology company experience
Technologies
Analytics tools, internal reporting tools
Responsibilities
Inform digital marketing strategy across paid media, search, and digital ABM channels; Assist in creating long-term program plans to drive business goals; Execute and report on paid media campaigns; Coordinate campaign execution with delivery partners and agencies; Provide tactical feedback on optimization areas including landing pages and creative approaches; Provide ongoing and ad-hoc reporting on campaign success.
Seniority
Mid-level, hands-on IC