Director, Brand & Content Strategy
Core
Lead the development and execution of Altus Group's global brand narrative and content strategy, connecting corporate brand with product strategy and proprietary data.
Role type
Director, Brand & Content Strategy
Builds
Global brand positioning, integrated content strategy, and a scalable content engine for digital, social, email, and emerging channels.
Domain
B2B Technology / Data-driven / SaaS
Deliverable
product features
Required skills
Global brand strategy, content strategy, editorial judgment, strategic storytelling, data-driven decision making, team leadership, cross-functional influence, operational workflow design, budget management, KPI definition.
Preferred skills
Experience in B2B, SaaS, or technology environments; familiarity with AI, AEO, and search trends.
Technologies
Content management systems, performance analytics tools.
Responsibilities
Define and evolve brand positioning and messaging architecture; develop and execute global content and editorial plans; translate complex insights into compelling narratives; provide strategic and editorial direction for content; establish content workflows and governance; measure brand and content performance; lead and develop the Brand and Content team.
Seniority
Director, strategic leadership with hands-on execution
