Assistant AD, Communications and Content
Core
Lead Athletic Communications operations for 16 intercollegiate sports, focusing on men's basketball publicity, social media strategy, and media relations.
Role type
Assistant Athletic Director, Communications and Content
Builds
Publicity campaigns, social media content, media guides, and NIL content for Wake Forest Athletics
Domain
Higher Education Athletics / Sports Information
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning for athletics communications, social media management and analytics, media relations and liaison work, statistics management and reporting, press release writing and editing, Adobe Creative Suite and Premiere Pro proficiency, NCAA/ACC rules knowledge, budget management, staff supervision
Preferred skills
NIL program execution experience, Teamworks/INFLCR platform expertise, photography and video editing, desktop publishing
Technologies
Stat Crew, Automated Scorebook, Adobe Creative Suite, Adobe Premiere Pro, Teamworks, INFLCR
Responsibilities
Direct overall Athletic Communications operations for 16 sports, serve as media liaison for men's basketball head coach and student-athletes, manage social media strategy and analytics, coordinate publicity including press releases and media guides, assist in supervising communication staff and interns, execute Name Image and Likeness (NIL) program content, travel with sports teams for media coverage
Seniority
Senior, hands-on IC with supervisory duties