Product Marketing Manager, New Initiatives
Core
Shape positioning, launch, and adoption of new lending products and experiences for Happen Bank members.
Role type
Product Marketing Manager (New Initiatives)
Builds
New lending products and mobile-first financial experiences
Domain
Fintech / Banking / Lending
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, market sizing, paid media campaign planning, lifecycle marketing, cross-functional collaboration, stakeholder influence, customer research, competitive intelligence, messaging framework development, performance measurement, AI tool utilization
Preferred skills
Paid media platform expertise, A/B testing and experimentation platform expertise, MBA
Technologies
Braze, Iterable, A/B testing platforms
Responsibilities
Develop product positioning, messaging, value propositions, and segmentation strategies; take new products from concept to launch; partner with Analytics to define and track success metrics; plan and execute paid and lifecycle marketing campaigns; translate customer insights into actionable recommendations; create messaging frameworks and launch materials; measure campaign and product performance using AI where useful
