Product Marketing Manager
Core
Shape positioning, messaging, and go-to-market strategies for consumer lending products to drive member engagement and adoption.
Role type
Product Marketing Manager
Builds
Lending products and mobile-first financial experiences for consumers
Domain
Consumer banking and fintech
Deliverable
product features
Required skills
Product positioning, go-to-market planning, customer segmentation, messaging frameworks, data analysis, cross-functional collaboration, stakeholder influence
Preferred skills
Consumer lending experience, banking/fintech background, AI tool utilization
Technologies
AI tools for analysis and content development
Responsibilities
Develop product positioning and value propositions, lead go-to-market execution for new products, translate customer insights into business recommendations, define audience segments for retention and acquisition, create launch materials and enablement content, measure performance through data-driven experiments
Seniority
Mid-level, hands-on IC
