Digital Marketing Speciliast
Core
Own and continuously improve the digital customer experience, including website operations, digital content, CRM, marketing automation, and performance analytics.
Role type
Digital Marketing Specialist
Builds
Digital customer experiences, marketing campaigns, and automated customer journeys
Domain
B2C/B2B Manufacturing (Power Tools) + Digital Marketing
Deliverable
product features
Required skills
Digital strategy, CRM management, marketing automation, email marketing, website content management, SEO, analytics, A/B testing, cross-functional collaboration
Preferred skills
Creative problem solving, innovative idea generation, data-driven decision making
Technologies
Salesforce, HubSpot, Microsoft Dynamics, CMS platforms, marketing automation tools
Responsibilities
Develop creative, customer-centric digital marketing ideas; Manage website content and optimize user experiences; Build and maintain automated marketing workflows; Monitor and report on campaign results and customer engagement metrics; Collaborate with cross-functional teams to execute integrated marketing programs
Seniority
Mid-level, hands-on IC
