Media Buying Specialist
Core
Manage and optimise paid media investments for institutional branding, student recruitment, and content amplification across social, search, and native platforms.
Role type
Media Buying Specialist
Builds
Paid media campaigns and content distribution for a university
Domain
Higher Education / Digital Marketing
Required skills
Paid media strategy, campaign management, ad operations, performance optimization, A/B testing, analytics tracking, budget management, stakeholder collaboration
Preferred skills
Experience with native/content discovery platforms, multi-campaign portfolio management
Technologies
Meta Ads, LinkedIn Ads, Google Ads, GA4, Google Tag Manager, Outbrain, Taboola
Responsibilities
Develop integrated paid media strategies, manage campaign setup and trafficking, optimize campaign performance through testing, ensure tracking accuracy and reporting, coordinate with internal stakeholders and external vendors
Seniority
Mid-level, hands-on IC