Assistant Manager, Marketing, Outreach & Admissions
Core
Supporting the team in implementing brand awareness, marketing of assigned programmes, and achieving undergraduate enrolment goals for Nanyang Business School.
Role type
Assistant Manager, Marketing, Outreach & Admissions
Builds
Undergraduate student recruitment pipelines and brand positioning for a business school
Domain
Higher Education / Marketing
Deliverable
product features
Required skills
Integrated marketing campaign management, content strategy development, multi-channel campaign execution, stakeholder coordination, recruitment funnel analysis, budget management, marketing material production, process improvement
Preferred skills
Higher education recruitment experience, digital marketing expertise, social media trend knowledge
Technologies
Microsoft Office, Canva, CapCut
Responsibilities
Plan and execute integrated marketing campaigns across digital, print, and on-ground channels; Lead planning and execution of outreach and recruitment events; Develop and implement content strategies across website, social media, and marketing materials; Track and evaluate the student recruitment funnel to improve conversion outcomes; Manage and monitor marketing budgets; Prepare reports and dashboards on marketing performance and expenditure
Seniority
Mid-level, hands-on IC