Senior Executive, Admissions and Outreach
Core
Senior Executive driving strategic admissions and market expansion for MSc and PhD programmes, with a specific focus on the China market.
Role type
Senior Executive, Graduate Admissions and Outreach
Builds
Graduate student enrolment pipeline for MSc/PhD programmes
Domain
Higher Education / International Student Recruitment
Deliverable
client delivery
Required skills
China market expertise, admissions strategy, data analysis, project management, regulatory compliance, Chinese language proficiency
Preferred skills
stakeholder relationship building, event planning, content localization
Technologies
digital platforms, dashboards
Responsibilities
Support MSc/PhD admissions and outreach to meet enrolment targets; Drive China-market recruitment through market analysis, planning, partnerships, and compliance oversight; Develop dashboards and analyse admissions, outreach, conversion, and market data; Coordinate with stakeholders to ensure consistent messaging and a professional applicant experience; Support admissions target-setting, intake planning, and budgeting with a focus on China recruitment priorities; Provide Chinese-language applicant support and monitor response times; Manage China-focused candidate funnels from awareness to enrolment; Build partnerships with Chinese agents, universities, alumni, and institutions to expand outreach pipelines; Plan and support recruitment events for China-based applicants; Localise recruitment content for China audiences while ensuring accuracy and compliance; Track outreach effectiveness, diversity, inclusion, and geographic reach; Stay updated on China regulations, digital platform requirements, mobility policies, and market trends.