Media Planning Manager
Core
Lead tactical media planning and execution for P&G brands, collaborating with digital buyers and creative agencies to deliver brand strategies.
Role type
Manager, in-house media planning
Builds
Integrated media plans and campaign executions for consumer packaged goods brands
Domain
Consumer Packaged Goods (CPG) / Digital Media
Required skills
Media planning, data analysis, project management, cross-functional collaboration, critical thinking, problem-solving
Preferred skills
CPG industry experience, video/search/social/programmatic media expertise
Technologies
MediaTools, MediaOcean, Prisma, comScore, MRI
Responsibilities
Lead preparation, development, execution, and monitoring of media plans; coordinate with brand teams and creative agencies; manage monthly budgets and competitive analyses; optimize digital campaigns in line with brand plans
Seniority
Manager, hands-on IC