E-commerce Traffic Manager on Samokat
Core
Develop and implement traffic management and product promotion strategies for P&G categories on the Samokat marketplace to increase market share and investment efficiency.
Role type
E-commerce Traffic Manager
Builds
Advertising campaigns and product promotion strategies for P&G brands on Samokat
Domain
E-commerce / Retail / Consumer Goods
Deliverable
product features
Required skills
Business analytics, Marketplace advertising management, Hypothesis testing, SEO optimization, Data analysis, Campaign monitoring, Project management, Excel, PowerPoint
Preferred skills
Real-time campaign effectiveness determination, Quick independent decision-making, Management of 50+ SKUs simultaneously, External traffic management (e.g., VK ads)
Responsibilities
Develop product promotion strategies for two P&G categories on Samokat; Analyze advertising campaign effectiveness and sales funnels; Generate and test hypotheses for promotion solutions; Manage and manually adjust numerous advertising campaigns; Communicate business analytics results weekly; Collaborate with cross-functional and retail teams.
Seniority
Experienced Professional