Senior Manager – Market Strategy & Planning (Trade Marketing)
Core
Lead trade marketing plans and manage priority customers to drive sales and market share growth for SK-II in North America.
Role type
Senior Manager, Trade Marketing & Strategy
Builds
Integrated trade marketing campaigns, channel plans, promotions, and in-store programs for luxury skincare.
Domain
Luxury Skincare / Beauty / Retail Trade Marketing
Deliverable
product features
Required skills
Strategic planning, sales operations, market analysis, budget management, stakeholder negotiation, team leadership, forecasting, go-to-market strategy.
Preferred skills
eCommerce experience, luxury retail channel experience.
Responsibilities
Develop strategic trade marketing campaigns; monitor and analyze customer/ shopper insights; manage monthly forecasting and distribution strategy; liaise with sales teams for in-store execution; manage key initiatives and new product launches; negotiate long-term strategic partnerships with customers; lead club channel planning and execution; manage direct reports.
Seniority
Senior Manager, hands-on leadership with direct reports.