Social Strategist
Core
Social Strategist developing social-first brand ideas for Old Spice by connecting cultural trends and audience insights to platform-native content on TikTok and Instagram Reels.
Role type
Social Strategist (In-house Agency/Studio)
Builds
Social content, creator collaborations, and brand activations for Old Spice
Domain
Personal Care / Social Media Marketing
Deliverable
product features
Required skills
Cultural trend analysis, social-first strategy, creative brief development, platform-native content creation, basic mobile shooting and editing, social listening, AI tool utilization, influencer marketing fundamentals
Preferred skills
Experience with live/reactive content, e-content production
Technologies
TikTok, Instagram Reels, AI tools, social listening platforms
Responsibilities
Identify cultural opportunities and translate them into creative briefs; develop hooks, scripts, and storyboards for social content; partner with production teams on lightweight shoots and creator collaborations; analyze social metrics to refine content strategy
Seniority
Mid-Senior, hands-on IC