Senior Media Planner & Strategist
Core
Lead integrated paid media strategy, planning, activation, and optimization for digital video and social channels for Pampers and Luvs sub-brands.
Role type
Senior Media Planner & Strategist
Builds
Integrated annual, campaign, and launch plans for digital video and social media
Domain
Consumer Packaged Goods (Baby Care) / Digital Media
Required skills
Integrated paid media strategy, Digital video planning, Paid social planning, Annual media planning, Channel roles and mix, Media investment, Campaign activation, Programmatic media, Video inventory and formats, Reach and frequency management, Audience strategy, Performance optimization, Full-funnel planning, Commerce and retailer media, Test-and-learn design, Brand lift, Attribution and measurement, Media partner management, Agency leadership, Budget stewardship, Media operations, Cross-functional leadership, Data analytics, Executive communication
Preferred skills
Advanced degree in Marketing, Advertising, Communications, Business, Data Analytics, or Economics
Technologies
Ad platforms, Programmatic buying platforms, Analytics dashboards, Microsoft Excel, Presentation software
Responsibilities
Own annual and in-year paid media planning for assigned priority sub-brands; Lead activation and optimization for priority platforms; Foster media partner relationships; Run test-and-learn plans; Tie performance data to business results; Lead cross-functional operating rhythms; Strengthen media operations and governance
Seniority
Senior, hands-on IC