Beauty Media Specialist
Core
Lead activation, optimization, and analysis of high-volume digital media campaigns for major global brands across YouTube, Meta, TikTok, programmatic, audio, and display.
Role type
Senior Digital Media Specialist (Paid Media)
Builds
Data-driven digital advertising campaigns and content activation strategies
Domain
FMCG / Beauty / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital media campaign management, paid media optimization, data analytics, project management, ad-tech platform configuration, audience strategy, influencer/UGC content activation
Preferred skills
Retail media ecosystem knowledge, SEM/SEO methodologies, attribution modeling, content marketing, digital commerce
Technologies
Google Ads, YouTube, Meta Business Manager, TikTok Ads, The Trade Desk, DV360, DMPs, CDPs, Flashtalking, Moat, DoubleVerify
Responsibilities
Activate and optimize high-volume digital media campaigns across multiple platforms; Monitor campaign performance and identify optimization opportunities; Collaborate with brand managers, agencies, and tech partners; Transform campaign results into actionable insights; Support test & learn initiatives and measurement projects; Stay updated on digital market trends and platform innovations
Seniority
Experienced Professional, hands-on IC