Senior Creator and Influencer Marketing Manager
Core
Lead influencer marketing strategy and act as an in-house creator to build a scalable creator ecosystem driving awareness, engagement, and commerce for grooming brands.
Role type
Senior IC influencer marketing manager (creator)
Builds
Scalable creator ecosystem, ambassador programs, and social-to-commerce activation pipelines
Domain
Consumer packaged goods (grooming/beauty) + social media marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Influencer marketing strategy, content creation (short-form video), stakeholder leadership, contract negotiation, data analysis, community building, project management
Preferred skills
CPG/beauty/retail experience, end-to-end ecosystem management, creator marketplace expertise, affiliate program management, linking creator activity to business outcomes
Technologies
TikTok, Instagram, YouTube, emerging social platforms, AI-enabled content tools
Responsibilities
Define social media influencer strategy, partner with agencies/platforms for recruitment and activation, create and manage ambassador programs, produce original short-form video content, connect influencer content to commerce outcomes, measure content performance beyond vanity metrics
Seniority
Senior, hands-on IC
