Social & Digital Marketing (Lead/Manager/Senior Manager level)
Core
Lead social and digital marketing for Warner Bros. Discovery's streaming business in Japan, driving awareness for HBO Max and converting interest into subscriptions.
Role type
Senior Manager, Social & Digital Marketing
Builds
End-to-end social and digital marketing strategy, campaigns, and activations for HBO Max and franchise channels in Japan.
Domain
Entertainment / Streaming / Japan Market
Deliverable
product features
Required skills
Social media strategy, campaign planning and execution, agency management, creative localization, digital analytics, budget management, stakeholder coordination
Preferred skills
Streaming/DTC marketing experience, global franchise IP marketing, multinational matrix organization experience, familiarity with social listening and analytics platforms
Technologies
X, Instagram, TikTok, Facebook, YouTube, Sprout Social, Meltwater, Meta Business Suite, TikTok Business Center, YouTube Studio, Airtable, Frame.io, monday.com
Responsibilities
Set social and digital strategy and content calendar; commission and approve creative assets; localize global campaigns for Japan; manage vendor relationships; plan joint activities with distribution partners; act as lead point of contact for agencies; monitor KPIs and produce performance reports; manage marketing budget
Seniority
Senior Manager, hands-on IC
