Social & Digital Marketing (Lead/Manager/Senior Manager level)
Core
Lead social and digital marketing for Warner Bros. Discovery's streaming business in Japan, driving awareness for HBO Max and converting interest into subscriptions.
Role type
Senior Manager, Social & Digital Marketing
Builds
Social and digital campaigns for HBO Max Japan and franchise channels (Harry Potter, DC) to drive viewership and subscriptions.
Domain
Entertainment / Streaming / Japan Market
Deliverable
product features
Required skills
Social media strategy, campaign planning & execution, agency management, creative localization, budget management, performance analytics, stakeholder management, Japanese language proficiency, English business proficiency, project management
Preferred skills
Streaming/DTC marketing experience, global franchise IP marketing, multinational matrix organization experience, familiarity with social listening and analytics platforms (Sprout Social, Meltwater, Meta Business Suite, TikTok Business Center, YouTube Studio, Airtable, Frame.io, monday.com)
Technologies
X, Instagram, TikTok, Facebook, YouTube, Sprout Social, Meltwater, Meta Business Suite, TikTok Business Center, YouTube Studio, Airtable, Frame.io, monday.com
Responsibilities
Set social and digital strategy for HBO Max Japan; commission and approve creative assets; localize global campaigns for the Japanese market; manage vendor relationships for production and localization; plan joint marketing activities with distribution partners; act as lead point of contact for agencies; manage marketing budget and track KPIs; produce performance reports and strategic recommendations.
Seniority
Senior Manager, hands-on IC with strategic oversight
