VP Product Management, Ad Products - CNN
Core
Lead advertising product strategy across platforms to create innovative ad experiences, improve funnel efficiency, and deepen integration with the WBD advertising stack.
Role type
VP Product Management (Ad Products)
Builds
Innovative, high-impact ad experiences and integrated ad products for CNN
Domain
Digital advertising, Ad Tech, Media
Deliverable
production ML models | product features
Required skills
Digital advertising strategy, Ad tech ecosystem knowledge, Product roadmap definition, Cross-functional leadership, Data-driven decision making, Monetization strategy, Programmatic advertising, Native ad formats, Stakeholder influence
Preferred skills
Experience with WBD ecosystem, Privacy-compliant audience segmentation, Identity and data integration
Technologies
Ad serving, Programmatic platforms, Data platforms, Measurement tools
Responsibilities
Define vision and roadmap for ad products, Develop new ad formats and integrations, Optimize ad funnel efficiency, Partner with Ad Sales on go-to-market, Enable precise audience segmentation, Build and lead a high-performing product team
Seniority
VP, strategic leadership & team scaling
