Director, Product Management - Retention, CNN Digital Products & Services
Core
Lead end-to-end subscriber lifecycle strategy to reduce churn, increase engagement, and maximize customer lifetime value for CNN's direct-to-consumer subscription business.
Role type
Director, Product Management (Retention)
Builds
Product-led retention initiatives, onboarding flows, and engagement features for CNN digital subscribers.
Domain
Media & Entertainment / Digital News / Direct-to-Consumer Subscriptions
Deliverable
product features
Required skills
Product strategy, roadmap execution, data-driven experimentation, team leadership, stakeholder management, churn analysis, cohort analysis, LTV optimization, AB testing, user-centered design
Preferred skills
Experience in DTC subscription models, deep understanding of retention KPIs, executive storytelling
Technologies
None explicitly stated
Responsibilities
Define and lead retention product strategy; translate insights into product initiatives; build and manage a team of product managers; align cross-functional stakeholders; execute data-driven experiments to optimize retention.
Seniority
Director, hands-on IC with team leadership
