Sr. Product Insights Researcher
Core
Lead end-to-end consumer research to inform product and packaging strategy for Target's Owned Brand portfolio.
Role type
Senior Product Insights Researcher
Builds
Consumer insights driving product assortments, packaging updates, and claims for Target Owned Brands
Domain
Retail / Consumer Goods
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative research design, Consumer behavior analysis, Statistical analysis, Research methodology selection, Cross-functional collaboration, Project management, Insight synthesis, External vendor management
Preferred skills
Advanced degree in Market Research or related field, Sensory science expertise
Technologies
None explicitly stated
Responsibilities
Independently scope, design, execute, analyze, and synthesize consumer research; Translate business questions into research plans and success criteria; Develop research materials including discussion guides and questionnaires; Integrate consumer learning into product development lifecycle; Synthesize complex findings into actionable recommendations for stakeholders; Manage external research suppliers and fieldwork; Lead multiple research initiatives simultaneously
