Sr Insights Manager, Macro Consumer
Core
Designing, planning, and executing in-market immersion experiences to bring Target leaders closer to consumers and translate insights into better strategies.
Role type
Senior Insights Manager (Macro Consumer)
Builds
Immersion experiences, consumer-centric strategies, and actionable insights for senior leaders.
Domain
Retail / Consumer Insights / Qualitative Research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Qualitative research methods (ethnography, anthropology, focus groups, consumer interviews, observational research), in-market immersion design and execution, logistics management, travel management, stakeholder management, narrative synthesis, agency partner management
Preferred skills
Macro consumer strategy experience, cultural insights experience, quantitative research methods
Technologies
None stated
Responsibilities
Develop and execute immersions that bring Target leaders closer to guests and consumers, manage logistics including travel and agendas, identify appropriate insights and business teams to execute immersions, synthesize consumer insights into compelling narratives and actionable implications, manage multiple competing priorities across agency partners and internal stakeholders
Seniority
Senior, hands-on IC
