Content Specialist - Product Marketing Content Specialist
Core
Develop and execute internal and external communications strategies, producing technical writing, PR, and marketing content for products and services.
Role type
Product Marketing Content Specialist
Builds
Enterprise content portfolio including white papers, case studies, brochures, and digital/print materials for customers and employees.
Domain
B2B SaaS, healthcare technology, optical, eyewear, lens technology
Deliverable
product features
Required skills
Strategic written communications, technical writing, public relations, project management, analytical problem-solving, creative research, presentation skills, documentation writing, cross-team collaboration, desktop publishing
Preferred skills
Lead generation and demand generation support, integrated marketing campaign execution, Go-to-Market (GTM) efforts
Technologies
Word processing, flowcharts, spreadsheet applications, desktop publishing applications
Responsibilities
Plan and analyze communications strategies; manage stakeholder and audience relations; maintain a pipeline of case studies and references; build relationships with external partners for third-party content; research and write marketing deliverables; consult with Line of Business Leads to support customer needs.
Seniority
Mid-level, hands-on IC