Social Media Marketing Lead, VP I - State Street Investment Management
Core
Lead North America social media strategy and execution for an asset management firm, driving brand and business objectives across paid, owned, earned, and emerging channels.
Role type
Senior IC VP of Social Media Marketing
Builds
Integrated social media campaigns, platform roadmaps, and audience growth programs for retail, intermediary, and institutional clients
Domain
Financial services / Asset management
Deliverable
product features
Required skills
Social media strategy, team leadership, budget management, influencer/creator marketing, regulatory compliance, cross-functional stakeholder management, platform ecosystem knowledge
Preferred skills
Asset management/wealth management experience, global organization experience, executive thought leadership programs
Technologies
LinkedIn, Meta, YouTube, Reddit, TikTok
Responsibilities
Develop and execute North America social media strategy; Lead and mentor a high-performing social media team; Manage multi-million-dollar budgets and agency/vendor relationships; Ensure compliance with regulatory requirements and internal governance; Partner with Legal, Compliance, and Communications to mitigate reputational risk; Drive audience engagement and content innovation across established and emerging channels
Seniority
VP, strategic leadership & team management