Senior Specialist, Digital Experience ***Spécialiste principal en expérience digitale
Core
Lead and manage all website projects, digital campaigns, and web marketing strategies for IPEX Group of Companies to drive qualified leads and optimize user experience.
Role type
Senior Digital Experience Specialist (Marketing)
Builds
Marketing websites, landing pages, and digital campaign assets
Domain
B2B Industrial / Digital Marketing
Deliverable
product features
Required skills
Project management, CMS administration (WordPress), HTML/CSS editing, SEO (technical/on-page/AI), analytics (GA4/Looker Studio), vendor management, UX principles, accessibility compliance
Preferred skills
JavaScript, CRM integration, social media strategy, cloud hosting management
Technologies
WordPress, GA4, Google Tag Manager, Search Console, Looker Studio, Monday.com, MS Project, CRM
Responsibilities
Lead website projects and digital campaigns; perform site audits and QA; analyze web data and design dashboards; manage cloud hosting and security protocols; train digital marketing coordinators; collaborate with cross-functional teams on brand consistency.
Seniority
Senior, hands-on IC
