Marketing Manager
Core
Lead marketing for BD ChloraPrep, GuardIVa, and StatLock brands in the US Region, driving growth and product category share gain.
Role type
Senior product marketing manager (medical devices)
Builds
Annual strategic reviews, marketing plans, and go-to-market strategies for Medication Delivery Solutions products
Domain
Medical technology / Healthcare
Deliverable
product features
Required skills
Product marketing, commercial marketing, market analysis, competitive analysis, sales enablement, demand management, portfolio performance management, stakeholder influence
Preferred skills
MBA, advanced degree
Technologies
BD Way of Marketing methodology
Responsibilities
Evaluate and refine US competitive marketing strategy; develop and manage annual strategic reviews and marketing plans; partner with sales teams and external customers to drive growth; establish relationships with thought leaders and medical societies; monitor and report account wins, losses, and pricing adjustments; participate in cross-platform initiatives; ensure compliance with regulatory and ethical standards
Seniority
Senior, hands-on IC