Marketing Manager, Specimen Management
Core
US Marketing Manager for Specimen Management portfolio, driving revenue growth, profitability, and new product development for BD's medical technology products.
Role type
Senior Product Marketing Manager (Specimen Management)
Builds
Specimen Management product portfolio for US hospital settings
Domain
Medical Technology / Life Sciences
Deliverable
product features
Required skills
strategic marketing planning, product lifecycle management, pricing strategy, sales force effectiveness, budget management, cross-functional leadership, market analysis, regulatory compliance awareness
Preferred skills
Medical device industry experience, advanced Excel skills, Master's degree
Technologies
Excel
Responsibilities
Lead assigned product portfolio strategy and execution in the US; Develop and manage annual operating plans and budgets; Drive revenue growth through strategic initiatives and new product introductions; Manage product lifecycle from launch to obsolescence; Oversee local commercial activities including campaigns and customer training; Collaborate with sales, R&D, and clinical teams to drive adoption; Monitor competitive landscape to maintain market share.
Seniority
Senior, hands-on IC
