Manager - Marketing Strategy
Core
Develop and execute title-specific go-to-market strategies for TV and film content across paid media, digital, social, linear, OOH, and experiential channels.
Role type
Manager, Brand & Integrated Marketing Strategy
Builds
Marketing campaigns and go-to-market plans for AMC Global Media's streaming services, cable networks, and film distribution labels.
Domain
Entertainment / Media / Streaming
Deliverable
product features
Required skills
Paid media campaign execution, digital and social media strategy, creative asset management, project management, data-driven campaign optimization, brand positioning, audience strategy, cross-functional collaboration
Preferred skills
Experience in television, streaming, or entertainment marketing, familiarity with creative production workflows
Technologies
Meta, TikTok, Airtable, Microsoft Word, Excel, PowerPoint
Responsibilities
Partner with marketing teams to develop go-to-market strategies; determine creative assets and messaging for media placements; manage execution of paid and owned media campaigns; coordinate deliverables and timelines with internal teams and agencies; communicate campaign progress and performance to leadership.
Seniority
Manager, hands-on IC