Principal, Medicaid Product Marketing
Core
Lead integrated marketing strategies for Humana's Medicaid and Healthy Horizons business to drive awareness, engagement, and trust among vulnerable populations.
Role type
Principal, Medicaid Product Marketing
Builds
Marketing campaigns and messaging for Medicaid members and Healthy Horizons brand
Domain
US Healthcare Insurance / Medicaid
Deliverable
product features
Required skills
Medicaid regulations expertise, cross-functional leadership, campaign development, culturally competent communications, strategic thinking, analytical skills
Preferred skills
State Medicaid agency experience, managed care organization (MCO) experience, CMS guidelines familiarity, multicultural marketing background
Technologies
None explicitly stated
Responsibilities
Lead development of integrated marketing strategies aligned with business goals and regulatory requirements; Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging; Oversee campaign planning, creative development, and performance tracking; Serve as subject matter expert on Medicaid audiences and market dynamics; Guide cross-functional teams in executing high-impact, community-focused marketing initiatives
Seniority
Principal, strategic leadership
