Senior Director, Copy
Core
Lead copy development across the full BODi portfolio and all major consumer touchpoints, driving sales conversion and defining verbal identity for a health and fitness ecosystem.
Role type
Senior Director, Copywriting
Builds
Direct-to-consumer sales copy, email campaigns, landing pages, performance marketing assets, and brand verbal identity systems.
Domain
Health & Fitness / Direct-to-Consumer Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Direct-to-consumer sales copywriting, email marketing, landing page optimization, performance marketing, verbal identity development, team management, cross-functional collaboration, strategic messaging, conversion optimization, copy editing, brand voice definition
Preferred skills
Player-coach mindset, experience in multi-brand environments, ability to work in fast-paced environments
Technologies
CRM, SEO tools, digital marketing platforms
Responsibilities
Lead copy development across the full BODi portfolio and all major consumer touchpoints; Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial; Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands; Manage a small team of writers and contributors across full-time and contract support; Coach writers toward stronger conceptual thinking, sharper execution, better hooks, and stronger conversion instincts
Seniority
Senior Director, strategic leadership with hands-on execution