Copy Lead, Claude
Core
Lead copy for Claude brand campaigns end-to-end, concepting and executing high-craft work across film, OOH, social, and digital while shaping the brand's voice and tone guidelines.
Role type
Senior Copy Lead (Brand Marketing)
Builds
Brand campaigns, manifestos, headlines, and scripts for Claude
Domain
AI / Generative AI / Brand Marketing
Deliverable
product features
Required skills
Campaign concept development, cross-channel execution (film, OOH, digital), brand voice definition, cross-functional collaboration, legal review navigation, strategic storytelling
Preferred skills
Agency and in-house experience, startup agility, trust-and-safety narrative experience, voice evolution
Technologies
None stated
Responsibilities
Lead copy for Claude brand campaigns end to end; Work from any starting point, from a fully fleshed brief to just an idea; Write with nuance for audiences that bring real tension to the subject; Partner cross-functionally with brand marketing, media, product marketing, and comms; Understand how the Claude voice flexes across the rest of the business; Build on Claude's voice and tone foundations as you go; Hold the bar through production
Seniority
Senior, hands-on IC
