Senior Marketing Manager
Core
Lead day-to-day business strategy for domestic energy tariff renewals and multi-channel customer communications to ensure customer clarity, retention, and regulatory compliance.
Role type
Senior Marketing Manager (Direct Marketing & Customer Communications)
Builds
Domestic energy tariff renewal strategies, multi-channel customer communications, and retention programs.
Domain
Energy Utilities / Direct Marketing
Deliverable
product features
Required skills
Direct marketing communications, below-the-line campaign management, cross-functional project leadership, change management, senior-level stakeholder influence, budget management, competitor analysis, plain language communication design.
Preferred skills
Experience with vulnerable customer needs, creative development process management, mentoring capabilities.
Technologies
None explicitly stated
Responsibilities
Define and project manage daily strategy and prioritization for tariff renewals; create and deliver robust retention strategies meeting regulatory obligations; liaise with Regulatory and Legal teams for compliance; manage full creative development processes with internal/external agencies; optimize communication efficiency through reporting and evaluation; design accessible communications for all customer sections; deputise for Senior Communications Manager; mentor Marketing Manager colleagues.
Seniority
Senior, hands-on IC with mentorship duties