Executive Director, Hospital Marketing
Core
Lead marketing for CSL's largest hospital-based product portfolios in North America, driving commercial planning, life cycle management, and market access for multi-billion-dollar therapies.
Role type
Senior leadership, hospital franchise marketing director
Builds
Hospital-based therapeutic area portfolios and brand strategies
Domain
Healthcare / Biologics / Hospital Commercialization
Required skills
Strategic commercial planning, life cycle management, hospital reimbursement strategies, team leadership (15+ years), stakeholder management, budgeting and forecasting, vendor management, early-stage product development input
Preferred skills
MBA, experience with high-cost biologic commercialization, experience in multiple therapeutic areas, buy & bill and in-patient hospital reimbursement expertise
Technologies
None stated
Responsibilities
Establish strategic direction and marketing activities for multiple product portfolios; lead franchise and brand position growth strategies; engage Healthcare System teams for channel and access strategy; manage annual business plans and commercial plan implementation; oversee budgeting, forecasting, and inventory management; build high-performance team culture and talent development; provide input on Target Product Profiles and clinical research protocols; manage external agency and vendor relationships; oversee direct and indirect reports including performance reviews and coaching.
Seniority
Executive Director, Senior Leadership
