Sr Copywriter (Italian), Advisors Creative Desk
Core
Creating engaging, forward-thinking, on-brand content solutions and campaigns for Mastercard's advertising partners and portfolio brands, primarily for the Italian market.
Role type
Senior copywriter (Italian)
Builds
Direct response copy, TV, online video, banners, social platforms, and print campaigns for financial services clients.
Domain
Financial services / Digital marketing
Required skills
Fluent Italian (native-preferred), fluent English (C1-C2), direct response copywriting, conceptual campaign development, multi-channel execution, brand guideline interpretation, client presentation
Preferred skills
Customer journey understanding (card & banking), social media trends, digital-first strategy
Technologies
TV, online video, online banners, social platforms, print
Responsibilities
Develop copy for direct response and multi-channel campaigns; concept new campaign copy across various mediums; collaborate with graphic designers; interpret creative briefs and translate into compelling content; present work in internal reviews and client meetings.
Seniority
Senior, hands-on IC