Director (m/f/x), HAE / ANDEMBRY Brand Lead
Core
Develop and implement the Hereditary Angioedema (HAE) disease-area and ANDEMBRY brand strategy for the International region, defining complementary positioning with BERINERT to drive sustainable growth and market expansion.
Role type
Senior IC brand strategy director (pharmaceuticals)
Builds
Integrated portfolio playbooks, brand programs, and market expansion strategies for ANDEMBRY and BERINERT
Domain
Healthcare / Pharmaceuticals / Rare Diseases
Deliverable
product features
Required skills
Strategic planning, market analysis, cross-functional leadership, stakeholder management, budget management, regulatory compliance, CRM utilization, omnichannel marketing
Preferred skills
Rare-disease experience, portfolio management, launch experience, multicultural team leadership
Technologies
CRM, omnichannel tools
Responsibilities
Lead the ANDEMBRY International Brand Team and set strategic agendas; Translate insights into clear portfolio and brand choices for affiliates; Manage the international HAE/ANDEMBRY marketing budget and ROI; Ensure compliance with healthcare regulations and company policies; Partner with Medical, Market Access, and Regulatory functions; Establish KPIs and review brand performance.