Director, HEMGENIX Marketing
Core
Lead US brand strategy and P&L for HEMGENIX, a cell and gene therapy for Hemophilia B, driving patient market share, treatment site activation, and managed care access.
Role type
Director, Commercial Marketing (Pharmaceuticals/Biotech)
Builds
HEMGENIX brand strategy, patient access programs, HCP engagement plans, and managed care contracting strategies.
Domain
Healthcare / Biotechnology / Cell and Gene Therapy
Deliverable
product features
Required skills
Brand strategy development, P&L management, patient segmentation, managed care contracting, cross-functional stakeholder management, agency management, market research analysis, therapeutic franchise strategy.
Preferred skills
MBA, Buy & Bill experience, Institutional expertise, Hemophilia B portfolio strategy.
Technologies
None stated
Responsibilities
Develop and execute annual marketing strategic plans; manage agency partners to deliver brand objectives; collaborate with Medical Affairs and Sales to align strategies; drive patient and HCP segmentation and communication plans; manage payer channel marketing and market access accounts; support patient advocacy group partnerships; define and drive Hemophilia B portfolio strategy.
Seniority
Director, strategic leadership with hands-on execution