Manager, Marketing Analytics
Core
Lead design and execution of A/B tests, campaign analytics, and predictive modeling to optimize marketing performance and customer journeys for global clients.
Role type
Manager, Marketing Analytics
Builds
Data-driven marketing products and insights for payments and financial services clients
Domain
Payments / Financial Services / Marketing Science
Deliverable
production ML models | product features
Required skills
A/B testing design and execution, statistical modeling, predictive modeling, SQL, Python, R, SAS, Tableau, Power BI, stakeholder engagement, team mentorship
Preferred skills
GenAI tools for marketing insight generation, digital marketing lifecycle campaign experience, banking or payments industry background
Technologies
SQL, Python, R, SAS, Tableau, Power BI
Responsibilities
Lead design and execution of A/B tests and campaign analytics; Perform deep-dive analysis on customer journeys and portfolio performance; Develop predictive models for segmentation and targeting; Provide thought leadership in marketing measurement; Translate insights into business impact; Mentor junior analysts; Partner with marketing, finance, and data engineering teams
Seniority
Manager, 8–10 years experience
