BM - DTP - 上海
Core
Design and execute product strategies to optimize market presence and advocacy for therapeutic area products.
Role type
Senior Brand Manager (Therapeutic Area)
Builds
Brand plans, brand execution plans, long-range plans, and market growth strategies
Domain
Healthcare / Pharmaceutical
Deliverable
product features
Required skills
strategic planning, market analysis, brand planning, brand execution, forecasting, positioning, communication strategy, KOL engagement, customer insight, research project management
Preferred skills
people and team development
Technologies
marketing research tools, market data analysis platforms
Responsibilities
Develop brand plans and execution plans based on market data and competitor insights; Conduct situation analysis and risk analysis; Manage forecasting and inventory processes; Support Sales team with product training and campaign development; Identify and mobilize key opinion leaders; Analyze research data to assist in strategic decision-making.