SBM/BM-LC-上海
Core
Develops and executes brand plans, market research, and sales strategies for pharmaceutical products to drive market growth and share.
Role type
Senior Brand & Marketing Manager (Pharmaceuticals)
Builds
Brand plans, execution plans, long-range plans, and market research projects
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Market research management, Brand planning, SWOT analysis, Forecasting, Sales strategy, Product training, Stakeholder management, Inventory management, Campaign development, KOL engagement
Preferred skills
Epidemiology knowledge, Treatment map understanding, Risk analysis, Global network building
Technologies
None stated
Responsibilities
Manage and monitor research projects with external agencies, Develop positioning and communication strategies, Monitor and measure plan implementation against agreed measures, Coordinate product training for sales teams, Plan and conduct field visits to monitor market dynamics
